The
Sender is the movie producers wanting to promote the new movie within the
original tale of Star Wars movies. The audience that the design is aimed for is
that of the people who know or have an idea of what Star Wars is all about but
also gives a draw in for those who know nothing about the series.
How
it accomplishes having a wide range audience is that it brings the original
poster that draws an interest in. It has one character as hierarchy with others
around them that play a role to the success of the one. That one character is
placed at the top, giving audience a desire to view the poster from top all the
way to the bottom where the title of the movie is placed.
